USA Physique, led by IFBB Pros and Judges Chet and Natalie Nichols, exemplifies the pinnacle of bodybuilding coaching. Their swift ascent to professional status – Chet earning his IFBB Pro Card in just 14 months and Natalie setting a record with a 19-day rise from True Novice to IFBB Pro  – mirrors their exceptional dedication to the sport.

Chet and Natalie's innovative approach to coaching is encapsulated in their Physique Readiness Coaching™, a holistic strategy that encompasses an athlete's entire career trajectory. This comprehensive method integrates extensive off-season development, nuanced contest prep, strategic peak week planning, and effective post-competition transitions. Beyond sculpting champion physiques, they emphasize a balanced approach to fitness, advocating for a lifestyle that harmonizes intense physical training with personal well-being. They choose to only work directly with macro counting competition clients and there is a premium to work directly with Chet and Natalie, as reflected in the competitor application.

Chet and Natalie’s life in Boise, Idaho, is a blend of professional and family commitment. They demonstrate that achieving competitive success and maintaining a harmonious family life are not mutually exclusive. Chet and Natalie are the proud parents of 4 beautiful children, 3 sons and 1 daughter. Their coaching style, therefore, is not just about winning competitions; it’s about winning at life – instilling discipline, passion, and balance. Their influence stretches beyond the gym, shaping a community where success is measured not just in trophies, but in personal growth and fulfillment.